Whether you produce your videos in-house or use a videographer or production company, they’re all still videos, but all slightly different, just like pizzas.
Stick with me and I’ll explain.
You see, you have three main ways to make a pizza just like a video.
Home Oven (In-House) - Usually the cheapest and quickest option, normally of the frozen variety, but if you’re nifty with the dough maybe you can do more.
Takeaway (Videographer*) - Mid range cost, gives you want, does the job well, but doesn’t tend to surprise you.
Restaurant (Production Company) - Premium service, handmade to made to order with a little something extra to exceed your expectations.
Are you still with me?
So which is better? When should you eat in and when should you eat out?
Much depends on what you and your customer’s expectations are and what you want your audience to feel about your brand.
In house productions - More often than not, it’s just about getting the message out there, no frills, eat it while it’s hot. Your mobile phone, decent lighting and audio with a quick bit of editing is all you need. Delicious, snack-able content.
Videographer - Sometimes you might be too busy or the scope of the project is out of your skillset to produce a video internally, so you need to hire an external supplier to take your order and execute it to a much higher standard you could ever produce yourself. Everyone’s satisfied.
Production Company - And then there are the occasions when you have a specific problem that you need a creative video solution to address. Someone to guide you through the process and take the time to understand your business and marketing objectives and provide a comprehensive video strategy from concept through to distribution. Compliments to the Chef ;)
So what I’m trying to say, using a rather cheesy analogy (I love puns!) is don’t ask a takeaway outlet for marketing advice. That’s not to say they won’t give you it, but it’s not actually their job or area of expertise. They want to make and sell pizzas. They’re extremely good at it too. But they’re not charging you for that additional service, nor do they maybe want to.
Keep those marketing questions for the Italian restaurant who specialise in not only pizzas, but memorable experiences. A good restaurant should have service that is on a par with the food it produces. They should take the time to listen to you, get to know you and understand what you need and use their experience and knowledge to advise you accordingly. They also have the resources to respond to any issues you might have quickly and with minimum fuss.
*Our definition of a videographer is a one-person band, a freelancer working for corporate clients who film and edit their own work, rather than a business of two or more people working full time offering additional services.