Captioning your video helps boosts it’s SEO - That’s right. Search engines can’t (yet) watch a video or listen to audio, but they do index text. So if you caption your videos it makes them more likely to rank higher in searches meaning your video gets more views and you get more exposure.
- Captions allow your audience watch your video in more places - Over 80% of viewers using social media choose to watch videos with the sound turned off, mainly due to their environment. With the ability to view video almost anywhere your audience could be on a noisy train, in a library, the office or with a sleeping baby and sound just isn’t appropriate. Captioning your video ensures they can follow along no matter where they are or what they are doing.
- Captioning ensures your videos are accessible to everyone especially those who are deaf or hard of hearing, or non native speakers. This is especially important if you trade globally and want to ensure your message is clearly understood in other countries around the world.
- Captioning your video increases engagement - As people’s attention gets harder to catch you need to tell your story in as short a time frame as possible. Colourful captions that catch the eye serve as an additional hook to draw your audience in and encourage them to watch for longer. Many businesses like Unworthy or Mashable have used this approach to create their very own style of captioned videos.
- Finally captioning your video also makes its easier to repurpose your content. As you’ll have a written transcript of your video you can then turn it into a blog post, an ebook or create an infographic of the data in your video to share on platforms like Pinterest.
So there you have it. If you want to find out the best ways to caption your video contact us on any of our social media channels or email us at firstname.lastname@example.org