Video Marketing

How to Optimise your video for Facebook Advertising

Here are some of our tips when creating your video adverts for Facebook.

1. Make them square. 90% of Facebook’s daily users access it on mobile phones, plus people like to multi task when browsing Facebook so holding the phone horizontally just takes too long. By making your video square it will take up more of the screen and therefore look bigger so your video is more likely to catch their attention.

2. Caption your video. We covered why you should caption your video in detail on our previous video blog so check it out. Captions offer better engagement as most viewers will have the sound off by default.

3. Avoid opening titles. Facebook users want information fast so don’t make them watch an opening title otherwise they’re likely to scroll right past your video before it’s even started.

4. Get in late and leave early. Tell them what you have to offer within the first 3 - 5 seconds and keep it short, the average view of an advert on Facebook is only about 10 - 15 seconds.

5. Pick a great thumbnail. Not everyone will have autoplay on. So make sure your thumbnail is intriguing and invites them to hit play.

Finally make sure you have a good description of what you’re selling with a clear call to action. 

5 Top reasons why you should Caption your Videos


  1. Captioning your video helps boosts it’s SEO - That’s right. Search engines can’t (yet) watch a video or listen to audio, but they do index text. So if you caption your videos it makes them more likely to rank higher in searches meaning your video gets more views and you get more exposure. 

  2. Captions allow your audience watch your video in more places - Over 80% of viewers using social media choose to watch videos with the sound turned off, mainly due to their environment. With the ability to view video almost anywhere your audience could be on a noisy train, in a library, the office or with a sleeping baby and sound just isn’t appropriate. Captioning your video ensures they can follow along no matter where they are or what they are doing.

  3. Captioning ensures your videos are accessible to everyone especially those who are deaf or hard of hearing, or non native speakers. This is especially important if you trade globally and want to ensure your message is clearly understood in other countries around the world.

  4. Captioning your video increases engagement - As people’s attention gets harder to catch you need to tell your story in as short a time frame as possible. Colourful captions that catch the eye serve as an additional hook to draw your audience in and encourage them to watch for longer. Many businesses like Unworthy or Mashable have used this approach to create their very own style of captioned videos.

  5. Finally captioning your video also makes its easier to repurpose your content.  As you’ll have a written transcript of your video you can then turn it into a blog post, an ebook or create an infographic of the data in your video to share on platforms like Pinterest.

So there you have it. If you want to find out the best ways to caption your video contact us on any of our social media channels or email us at