Moffett Automated Storage
Real customer. Real benefits. No sales pitch.
The Results.
37,000
Facebook views (trailer)
149
Facebook likes
219
LinkedIn reactions
21
LinkedIn reposts
The Challenge.
How do you increase cold storage capacity and throughput without simply throwing more people and equipment at the problem? Moffett Automation wanted a flagship customer case study that answered that question with a real site: Derry Group Ireland, who have relied on Moffett's automated storage since 2023.
The answer was a story told through a real customer rather than a product demo, with a short trailer as the hook and a library of short clips to keep the story going on LinkedIn.
Video 1 - The Case Study
Three minutes, the whole story
The three-minute cut of the case study: in-depth interviews, operational footage inside the cold store, drone imagery and supporting visuals.
Video 2 - The Full Film
The long edit
The full-length version, around eight minutes, for audiences who want the whole story in depth.
How We Did It: One Shoot, Twelve Films
We filmed on site at Derry Group Ireland and turned one shoot into twelve pieces of content:
The Trailer - a short hook built for social.
The Case Study - the whole story in three minutes.
The Full Film - the long edit, around eight minutes.
Nine short clips - 30 seconds to a minute each, one for every key benefit of the Moffett system, made for social media and LinkedIn.
In-depth interviews
The story told on camera, filmed on site
Inside the cold store
Operational footage of the automated storage at work
From the air
Drone imagery showing the scale of the site
Why it Worked:
A trailer as the hook, the full story as the payoff. 37,000 Facebook views came from the trailer.
A real customer, not a product demo. The story is told through Derry Group Ireland's operation.
One shoot, twelve films. A trailer, a three-minute case study, the full film and nine short benefit clips for LinkedIn and social.
Who This Approach Works For:
Manufacturers and automation suppliers whose product is hard to explain in a brochure
Engineering, logistics and cold chain businesses selling big-ticket systems
B2B firms with a happy customer willing to go on camera
Sales teams who need proof for presentations, trade shows and LinkedIn
Do you want:
Bold storytelling,
not boring ads
Entertainment-first,
not “salesly”
Tiny budget,
big results
Perfect for
personality-led brands
Steal our Going Viral Playbook
Download now and turn tiny budgets into big results.
TEL: +44 28 9756 5116
studio@visualnarrative.tv
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@Visual Narrative Ltd