Pizzas, Videographers and Production Companies - What’s the difference?

Whether you produce your videos in-house or use a videographer or production company, they’re all still videos, but all slightly different, just like pizzas. 

Stick with me and I’ll explain. 

You see, you have three main ways to make a pizza just like a video.

  1. Home Oven (In-House) - Usually the cheapest and quickest option, normally of the frozen variety, but if you’re nifty with the dough maybe you can do more.

  2. Takeaway (Videographer*) - Mid range cost, gives you want, does the job well, but doesn’t tend to surprise you.

  3. Restaurant (Production Company) - Premium service, handmade to made to order with a little something extra to exceed your expectations.

Are you still with me?

So which is better? When should you eat in and when should you eat out?

Much depends on what you and your customer’s expectations are and what you want your audience to feel about your brand. 

In house productions - More often than not, it’s just about getting the message out there, no frills, eat it while it’s hot. Your mobile phone, decent lighting and audio with a quick bit of editing is all you need. Delicious, snack-able content.

Videographer - Sometimes you might be too busy or the scope of the project is out of your skillset to produce a video internally, so you need to hire an external supplier to take your order and execute it to a much higher standard you could ever produce yourself. Everyone’s satisfied. 

Production Company - And then there are the occasions when you have a specific problem that you need a creative video solution to address. Someone to guide you through the process and take the time to understand your business and marketing objectives and provide a comprehensive video strategy from concept through to distribution. Compliments to the Chef ;)

So what I’m trying to say, using a rather cheesy analogy (I love puns!) is don’t ask a takeaway outlet for marketing advice. That’s not to say they won’t give you it, but it’s not actually their job or area of expertise. They want to make and sell pizzas. They’re extremely good at it too. But they’re not charging you for that additional service, nor do they maybe want to.

Keep those marketing questions for the Italian restaurant who specialise in not only pizzas, but memorable experiences. A good restaurant should have service that is on a par with the food it produces. They should take the time to listen to you, get to know you and understand what you need and use their experience and knowledge to advise you accordingly. They also have the resources to respond to any issues you might have quickly and with minimum fuss.

Hungry yet?

*Our definition of a videographer is a one-person band, a freelancer working for corporate clients who film and edit their own work, rather than a business of two or more people working full time offering additional services.



How to Optimise your video for Facebook Advertising

Here are some of our tips when creating your video adverts for Facebook.

1. Make them square. 90% of Facebook’s daily users access it on mobile phones, plus people like to multi task when browsing Facebook so holding the phone horizontally just takes too long. By making your video square it will take up more of the screen and therefore look bigger so your video is more likely to catch their attention.

2. Caption your video. We covered why you should caption your video in detail on our previous video blog so check it out. Captions offer better engagement as most viewers will have the sound off by default.

3. Avoid opening titles. Facebook users want information fast so don’t make them watch an opening title otherwise they’re likely to scroll right past your video before it’s even started.

4. Get in late and leave early. Tell them what you have to offer within the first 3 - 5 seconds and keep it short, the average view of an advert on Facebook is only about 10 - 15 seconds.

5. Pick a great thumbnail. Not everyone will have autoplay on. So make sure your thumbnail is intriguing and invites them to hit play.

Finally make sure you have a good description of what you’re selling with a clear call to action. 

5 Top reasons why you should Caption your Videos

 

  1. Captioning your video helps boosts it’s SEO - That’s right. Search engines can’t (yet) watch a video or listen to audio, but they do index text. So if you caption your videos it makes them more likely to rank higher in searches meaning your video gets more views and you get more exposure. 
     

  2. Captions allow your audience watch your video in more places - Over 80% of viewers using social media choose to watch videos with the sound turned off, mainly due to their environment. With the ability to view video almost anywhere your audience could be on a noisy train, in a library, the office or with a sleeping baby and sound just isn’t appropriate. Captioning your video ensures they can follow along no matter where they are or what they are doing.

     
  3. Captioning ensures your videos are accessible to everyone especially those who are deaf or hard of hearing, or non native speakers. This is especially important if you trade globally and want to ensure your message is clearly understood in other countries around the world.

     
  4. Captioning your video increases engagement - As people’s attention gets harder to catch you need to tell your story in as short a time frame as possible. Colourful captions that catch the eye serve as an additional hook to draw your audience in and encourage them to watch for longer. Many businesses like Unworthy or Mashable have used this approach to create their very own style of captioned videos.

     
  5. Finally captioning your video also makes its easier to repurpose your content.  As you’ll have a written transcript of your video you can then turn it into a blog post, an ebook or create an infographic of the data in your video to share on platforms like Pinterest.


So there you have it. If you want to find out the best ways to caption your video contact us on any of our social media channels or email us at studio@visualnarrative.tv