Smart Futures

Smart Futures wanted to inspire young people and their parents by showcasing diverse and exciting STEM careers through a series of dynamic, visually engaging videos. We produced 8 short films highlighting non-stereotypical STEM roles, avoiding traditional interviews in favor of fast-paced visuals of professionals in action. The flagship video, "Find Your STEM," was designed for web use, while shorter, optimized clips for social media helped drive engagement and traffic to the full content. The campaign effectively challenged preconceptions about STEM, opening minds to the wide range of career possibilities.