Moffett Automation
Promo
DIRECTOR
CINEMATOGRAPHER
CLIENT
YEAR
Shane Martin
Patrick Hughes
Moffett Automation
2025
How do you increase cold storage capacity and throughput without simply throwing more people and equipment at the problem?
We worked with Moffett Automation to create a flagship customer case study showcasing how their automation technology is helping Derry improve efficiency, guarantee throughput and build greater scalability into its refrigeration and cold storage operation.
We captured in-depth interviews, operational footage, drone imagery and supporting visuals to tell the story. We also created this attention-grabbing trailer as the campaign hook — taking inspiration from the way successful podcasts such as DOAC use short-form trailers to create curiosity and drive audiences towards the full story.
The result is a versatile suite of content for Moffett to use across presentations, their website, email campaigns and LinkedIn, with the trailer designed specifically to generate awareness, engagement and ultimately leads.
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